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It's tough to get noticed as a young, budding designer. That's a fact. While some of the smaller fashion capitals of the world have begun their rise, gaining attention as a fledgling designer is still no easy task and even established cities come with they own problems as well. Namely, the issue being that if you're a talented designer, you would probably be taken in by a well-known business before starting out on your own. The talent pool is often bought up by the big names, never getting their own chance to actually emerge. Lately though, the trend has swung the other way. Paris in particular has produced some independent brands worth noticing and The Business of Fashion looked at how things have shifted .
Black Friday Nike Air Max Lunar1, Funding is now more widely available through various competitions, which allows young brands to shoulder start-up costs. Started in 2012, the IFCIC has just been extended for another five years after good results with brands like Officine Generale and Études who have both been on the receiving end of funding to produce a collection. Announced most recently, Pigalle, Umit Benan and Vetements are up for the ANDAM award that has been previously won by Ami. The spotlight on smaller brands continues to grow as New York's own Made Fashion Week plans to expand in Paris to help balance and even out the much larger Paris Fashion Week.
The piece goes into great detail about the programs and mentorships that budding Parisian designers are benefiting from. With guidance and opportunities like these, it starts to make everything feel a bit more accessible and a lot less like a cokedream to those who actually want to design clothing professionally. Quit your day job and move to Paris.
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